ALETRARI is the BRAINCHILD of ANDRIA ALETRARI: A WOMAN WHO SEES FASHION AS A MANIFESTATION OF EXPRESSION. a DEFINING STUDY OF CONTRASTS BETWEEN THE PROVOCATIVE AND THE PLAYFUL, THE FEMININE AND THE MASCULINE. A DELICATE COLLISION OF GLAMOUR AND MELANCHOLY, DESIRE AND DISCIPLINE, AN EXPLORATION OF HOW A WOMAN CAN EMBODY MULTIPLE VERSIONS OF HERSELF, ALL AT ONCE. Established in 2026, ALETRARI IS A WORLD SHAPED BY THE IDENTITY AND PERSONAL TASTE OF ITS CREATIVE DIRECTOR.
‘‘ HOW YOU DO ANYTHING IS HOW YOU DO EVERYTHING.
THAT'S THE WALLPAPER ON MY IPHONE. IT'S HOW I LIVE. IT'S HOW I CREATE. I'VE NEVER BELIEVED IN LIMITS OR LABELS. I SHOP EVERYWHERE. DESIGNER BOUTIQUES, ONE-EURO MARKETS, VINTAGE SHOPS, FLEA MARKETS. I'VE FOUND gems IN SEX SHOPS AND HARDWARE STORES. BEAUTY EXISTS EVERYWHERE. IT'S JUST A MATTER OF SEEING IT.
THAT IS THE FOUNDATION OF ALETRARI. A WORLD WHERE DELICATE SILKS MEET BRUTAL RAW CERAMICS. WHERE EXOTIC FEATHERS SIT BESIDE INDUSTRIAL METAL HARDWARE. WHERE PLAYFUL SEQUINS COEXIST WITH UNEXPECTED MATERIALS. GLAMOUR MEETS GRIT. THE FEMININE MEETS THE MASCULINE. POLISHED MEETS IMPERFECT.
I LOVE CONTRASTS AND CONTRADICTIONS. THAT'S HOW I UNDERSTAND MYSELF. THAT'S HOW I SEE THE WORLD. LIGHT AND SHADE. PEACE AND CHAOS. HIGHS AND LOWS. SOMEHOW, THEY ALWAYS BELONG TOGETHER. MY MIND HAS ALWAYS BEEN CHAOTICALLY CREATIVE. I'M CONSTANTLY LOOKING FOR WAYS TO EXPRESS IT.
A BRAND WAS ALWAYS PART OF THE PLAN. BUT I TRUST MY GUT. I TRUST TIMING - THE KIND YOU DON'T READ ON A CLOCK, BUT FEEL IN YOUR HEARTBEAT. AFTER YEARS OF THERAPY, INSECURITIES, TRAUMAS AND A FEW FUCKING MELODRAMAS...
VOILÀ. IT'S TIME. ALETRARI IS EVERYTHING THAT I AM. AND EVERYTHING I'M BECOMING. I HOPE YOU SEE A LITTLE OF YOURSELF IN IT. ‘‘
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